Prashanth is the Managing Principal of DBP-Institute (dbp-institute.com), a data analytics consulting and education firm. He has consulted for over 50 organizations, including P&G, GE, Shell, Apple, SAS, and SAP, and solved problems that are at the intersection of data, technology, and business productivity. Apart from his consulting assignments, he is an analytics advisor for SAS-Institute (Western Canada), Evalueserve (Switzerland), and Grihasoft (India). Mr. Southekal is the author of two books — “Data for Business Performance” and “Analytics Best Practices.” Apart from his consulting pursuits, he is an adjunct faculty of data analytics at the University of Calgary (Calgary, Canada) and IE Business School (Madrid, Spain). He has a Ph.D. from ESC Lille (FR) and an MBA from Kellogg School of Management (U.S.).