Rogayeh Tabrizi has a passion for connections and a drive to find the answers. She studied experimental particle physics at Simon Fraser University in Vancouver, and worked on the ATLAS Detector at CERN. She earned her Ph.D. in economics as a more effective way to engender positive change in the world, and became fascinated with game theory and the behavioral patterns in social networks. Big data is all in a day’s work for a physicist. Uncovering hidden trends and indicators to better serve the customer’s needs is a behavioral economist’s delight. This unique marriage of skills and every corporation’s need to understand their data, inspired Rogayeh to co-found Theory+Practice. Rogayeh has worked with a number of nonprofits and social networks, including Engineers Without Borders.