Keynote: Data Quality: A Key Pillar in Enterprise Analytics

Speaker: Prashanth Southekal,PhD,MBA
Managing Principal, DBP Institute

Analytics is primarily using data to derive insights to measure and improve business performance. Analytics has tremendous potential to improve the company’s revenue, reduce expenses, and mitigate risk. A Mckinsey survey indicate that data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain customers and 19 times more profitable. Research by MIT found that digitally mature firms are 26% more profitable than their peers. However, data quality is a vital component of analytics success, and many enterprises are plagued with poor data quality. A HBR study found that just 3% of the data in a business enterprise meets quality standards. Research analyst firm Gartner found that 27% of data in the world’s top companies is flawed. So, what can enterprise do to improve data quality? In this keynote speech, Dr.Southekal will share 3 key strategies or solutions on how organizations can acquire quality data for analytics and derive improved business results. This talk is based on Dr.Southekal’s latest book DATA QUALITY: EMPOWERING BUSINESSES WITH ANALYTICS AND AI which is published by Wiley.

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